Thoughts/musings from the leading edge of media, entertainment & technology

Wertheimer.

Focused on the future of entertainment & media

Posts by Author David Wertheimer

174

David Wertheimer

174 Posts

David Wertheimer is the President of Digital at FOX.

5 Subtle But Effective Digital Marketing Strategies

If you want to create an effective digital marketing strategy, you have to know how to stand out from the competition by creating...
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The Digital Media Revolution Will Not Be Televised

See why digital media is becoming the new entertainment powerhouse. Kyle Pope argues against Michael Wolff’s claim...
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Arianna Huffington’s Improbable, Insatiable Content Machine

“Content is king”—that buzz phrase will never die. This article highlights Ariana Huffington’s content machine, the...
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The computers of our wildest dreams…& how we can make them a reality

The race is on for companies to create “the computers of our wildest dreams,” also known as quantum computers. These computers...
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The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World

With skippable ads, it’s not easy to get consumers to pay attention beyond five seconds. What’s the key to beating these...
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New Platform “Pitch” aims to help women “Master the art of the pitch”

The Pitch is a new platform aimed toward helping women “master the art of the pitch” by allowing women to upload 60-second videos...
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Apple DJ

Apple Music and the Future of the Music Industry

There has been a lot of talk about music streaming services and how the artists are compensated for their work. This article dissects...
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49ers

A Meeting Trick to Steal From the 49ers

The San Francisco 49ers have taken a page from the playbook from companies such as Dropbox, Mint.com and VaynerMedia on how to keep...
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Instagram

Instagram Could be a $2 Billion Business Next Year

Three years ago, Facebook acquired Instagram when it had fewer than 80 million users for $1 billion dollars. Today, the app has over...
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Apple Google Ecosystem

Apple and Google Ecosystem

When it comes to technology, most users mainly care about the results they get from what they’re using. That’s why Apple and...
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