5 Subtle But Effective Digital Marketing Strategies
If you want to create an effective digital marketing strategy, you have to know how to stand out from the competition by creating...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts by Author David Wertheimer
174
The Digital Media Revolution Will Not Be Televised
See why digital media is becoming the new entertainment powerhouse. Kyle Pope argues against Michael Wolff’s claim...
Arianna Huffington’s Improbable, Insatiable Content Machine
“Content is king”—that buzz phrase will never die. This article highlights Ariana Huffington’s content machine, the...
The computers of our wildest dreams…& how we can make them a reality
The race is on for companies to create “the computers of our wildest dreams,” also known as quantum computers. These computers...
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
With skippable ads, it’s not easy to get consumers to pay attention beyond five seconds. What’s the key to beating these...
New Platform “Pitch” aims to help women “Master the art of the pitch”
The Pitch is a new platform aimed toward helping women “master the art of the pitch” by allowing women to upload 60-second videos...
Apple Music and the Future of the Music Industry
There has been a lot of talk about music streaming services and how the artists are compensated for their work. This article dissects...
A Meeting Trick to Steal From the 49ers
The San Francisco 49ers have taken a page from the playbook from companies such as Dropbox, Mint.com and VaynerMedia on how to keep...
Instagram Could be a $2 Billion Business Next Year
Three years ago, Facebook acquired Instagram when it had fewer than 80 million users for $1 billion dollars. Today, the app has over...
Apple and Google Ecosystem
When it comes to technology, most users mainly care about the results they get from what they’re using. That’s why Apple and...