Dear brands, Honesty is the future of advertising
Advertisements are very saturated today and they will continue to grow as “advertisers around the globe are expected to spend...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts by Author David Wertheimer
174
Don’t Turn Content Into This Generation’s Banner Ads
Content marketing has a lot of potential to help marketers succeed, but there’s also a lot of room for failure if marketers...
Google Could Make Glasses That Take Searchable Video
Google has put in a patent for a glass-like wearable that records videos and makes those videos searchable through the cloud. Sounds...
5 Roles Every Great Designer Must Play
Today, designers are taking on more roles at companies. Yes, they are coding, but they are also creating and collaborating with other...
Food publishers are early winners of Facebook video
Facebook has been allowing users to upload videos directly to their platform for quite some time. And now we know that food-related...
Why Constant Reinvention is the Path to Lasting Success
Some of the most successful people today are also the most creative. Creative people can think of new and better ways to do something...
Video Storytelling App Flipagram Raises $70 Million
You may have heard of Flipagram. The two-year old app allows users to tell stories by making music video-like clips with photos and...
Flash. Must. Die.
Flash is under fire–again. The security boss at Facebook, Alex Stamos, recently called for the end of the software platform after...
Zappos Embraces Holacracy as Millennials Shape the Future of Work
Millennials are the kids who were born between 1977 and 2000. They’re also the next generation of buyers, sellers and CEOs. Many...
Scrap the Boring Stuff – Make Your Brand’s Story Mean Something
Someone somewhere said something about how boring people rarely make history. Well, the same can be true about businesses and their...