Storytelling on Social Media – The Ripple Effect
The strongest emotional hooks are those about people. Yes, brand storytelling is about brands, but it usually starts with humans....
Thoughts/musings from the leading edge of media, entertainment & technology
Posts by Author David Wertheimer
174
The Rescuers
It’s magical when we use our unique skills to do things that are bigger than ourselves. My friend Bazzel Baz works in Hollywood...
To Engage Audiences with Storytelling, Don’t Think Like a Pop Star
While popular songs catch on because they’re repetitive, this doesn’t work for advertising any more. AdAge provides five...
5 Principles for Live Streaming Success
One of the most exciting developments coming out of SXSW was the rise of live streaming, which enables anyone to broadcast live video...
Digital maturity: Most brands have a lot of growing up to do
There’s a huge gap today between consumers’ multi-screen behavior and brands. According to a study of 1,000 global...
Why TV is Still Crushing Digital Video
Why I am really excited about the growth opportunity for digital viewing of TV shows…”Why TV is still crushing digital video,...
What’s Really Happening with TV Viewing?
Here’s a look at what’s really happening with TV viewing. This blog looked at the “Stürm und Drang” (thunder and...
Brainstorming Does Not Work
New research confirmed that working individually is often more productive than working in groups. It also showed that productivity...
The Moral Bucket List
There are two sets of virtues, the résumé virtues and the eulogy virtues. The résumé virtues are the skills you bring to the...
Traffic Robocops are Making Streets Safer in Congo
The DRC (Democratic Republic of Congo) is known for its poverty and violence. Decades of endless warfare and generations of corruption...