Despite the need to—80% of marketers can’t personalize their marketing
Everybody talks about the importance of personalization. However, a recent study showed that knowing your customer well is proving to...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts tagged with digital
5 Subtle But Effective Digital Marketing Strategies
If you want to create an effective digital marketing strategy, you have to know how to stand out from the competition by creating...
Digital Technology Takes on Food Waste
Food waste is a growing problem around the world as $1 trillion worth of food is lost or wasted per year globally (1.3bn tons of...
Digital maturity: Most brands have a lot of growing up to do
There’s a huge gap today between consumers’ multi-screen behavior and brands. According to a study of 1,000 global...
Why TV is Still Crushing Digital Video
Why I am really excited about the growth opportunity for digital viewing of TV shows…”Why TV is still crushing digital video,...
Making Stories in a Digital World
At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather...
How Generation Z Will Change the World
Born into a post-internet world, Generation Z are high-speed, mobile and digitally adept. Connected from their homes and their...
Millennials Coming of Age
One of the largest generations in history is about to move into its prime spending years. Millennial’s are poised to reshape the...
NAB Show: Where Content Comes to Life
Social Media and the Business of Live TV.
Media Viewing Revolution (ETC Interview)
David Wertheimer speaking on consuming digital content.