Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

Posts tagged with digital

Despite the need to—80% of marketers can’t personalize their marketing

Everybody talks about the importance of personalization. However, a recent study showed that knowing your customer well is proving to...
Comments Off

5 Subtle But Effective Digital Marketing Strategies

If you want to create an effective digital marketing strategy, you have to know how to stand out from the competition by creating...
Comments Off
Food waste

Digital Technology Takes on Food Waste

Food waste is a growing problem around the world as $1 trillion worth of food is lost or wasted per year globally (1.3bn tons of...
Comments Off
Digital Maturity

Digital maturity: Most brands have a lot of growing up to do

There’s a huge gap today between consumers’ multi-screen behavior and brands. According to a study of 1,000 global...
Comments Off
TV vs. Digital Video

Why TV is Still Crushing Digital Video

Why I am really excited about the growth opportunity for digital viewing of TV shows…”Why TV is still crushing digital video,...
Comments Off

Making Stories in a Digital World

At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather...
Comments Off
Generation Z

How Generation Z Will Change the World

Born into a post-internet world, Generation Z are high-speed, mobile and digitally adept. Connected from their homes and their...
Comments Off
Millenials Coming of Age

Millennials Coming of Age

One of the largest generations in history is about to move into its prime spending years. Millennial’s are poised to reshape the...
Comments Off

NAB Show: Where Content Comes to Life

Social Media and the Business of Live TV.
Comments Off
Digital Content

Media Viewing Revolution (ETC Interview)

David Wertheimer speaking on consuming digital content.
Comments Off
To Top