Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

Posts tagged with digital

Despite the need to—80% of marketers can’t personalize their marketing

Everybody talks about the importance of personalization. However, a recent study showed that knowing your customer well is proving to...
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5 Subtle But Effective Digital Marketing Strategies

If you want to create an effective digital marketing strategy, you have to know how to stand out from the competition by creating...
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Food waste

Digital Technology Takes on Food Waste

Food waste is a growing problem around the world as $1 trillion worth of food is lost or wasted per year globally (1.3bn tons of...
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Digital Maturity

Digital maturity: Most brands have a lot of growing up to do

There’s a huge gap today between consumers’ multi-screen behavior and brands. According to a study of 1,000 global...
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TV vs. Digital Video

Why TV is Still Crushing Digital Video

Why I am really excited about the growth opportunity for digital viewing of TV shows…”Why TV is still crushing digital video,...
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Storytelling

Making Stories in a Digital World

At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather...
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Generation Z

How Generation Z Will Change the World

Born into a post-internet world, Generation Z are high-speed, mobile and digitally adept. Connected from their homes and their...
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Millenials Coming of Age

Millennials Coming of Age

One of the largest generations in history is about to move into its prime spending years. Millennial’s are poised to reshape the...
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NAB Show: Where Content Comes to Life

Social Media and the Business of Live TV.
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Digital Content

Media Viewing Revolution (ETC Interview)

David Wertheimer speaking on consuming digital content.
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