A mile wide, an inch deep
According to a co-founder of Twitter: There is no “God Metric” for content — decide which metrics really matter, and...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts by Author David Wertheimer
174
Don’t Give Up On Facebook Advertising Before Trying These 4 Things
Learn what it takes to run a successful Facebook advertising campaign. Here are four tricks to increase ROI: Calculate your online...
What brand storytellers can learn from the Oscars
Global brands and their creative agencies often cite films and the storytellers behind them as inspiration. But they need to sit up...
David Wertheimer in the News
Images of David Wertheimer from various news articles he is featured in.
CuBox-i4Pro Is A Powerful Personal Computer In A 2 Inch Cube
When I worked for Steve Jobs, we designed and sold black cubes. They were the state of the art. This new one from Israel is just as...
The Key To Being Liked And Being More Influential
Similarity…a major driver in like-ability and memorability. You like names better when they are similar to yours. Birthdays are...
Building Brand Advocacy From the Inside Out
To engage employees and inspire them to become ambassadors for your brand, approach them as you would your most valued consumers. Wow...
7 Steps To Being Smooth
Mastering the art of conversation: You have to know how to begin. This article will teach you seven great tips for handling the subtle...
Powerful Tips from Tech’s Top Media Trainer and Speaking Coach
It’s crucial for technology leaders to get people (customers, press, etc.) excited about what they’re building. The key:...
10 Questions To Ask Yourself Before Making a Partnership Official
Having business partners is a great way to gain moral and tactical support — what’s important is that you make sure...