Thoughts/musings from the leading edge of media, entertainment & technology
Stung by Millennial Misses, Brands Retool for Gen Z
Just when marketers thought they were catching up to the millennials, the “centennials” or Generation Z has arrived. If you want to stay ahead of the competition, you have to attract the new generation. Ad Age predicts how best to relate to the new set of consumers, which is described as practical and value-conscious.
Read the full article here.
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