Thoughts/musings from the leading edge of media, entertainment & technology
10 Ways Marketers Can Compete for Micro-Moments
Google recently introduced micro-moments, which is the sudden impulsive Google search that begins with “I want” and ends in a desire. Their journey to fulfilling this desire can be molded by marketers. Ad Age offers the 10 best practices marketers can use to compete for these “micro-moments.”
Learn more here.
Related Posts
-
To Engage Audiences with Storytelling, Don’t Think Like a...
While popular songs catch on because they’re repetitive, this doesn’t work for advertising any more. AdAge provides five ways brands can use technology with storytelling to captivate...
-
Brand U Events – Inspiring the Next Generation of Media...
If you know of up-and-coming media stars at F500 companies, let us know! I’ve been working with Bonin Bough on bringing his new #BrandU event to LA. It’s about empowering the...
-
Why You Should Be Building Trust, Not Traffic
Power on the web does not come from content. It comes from social transmission and trust. 83% of CMOs claim that social sharing is the primary benefit of social media marketing and 70% of their...
Comments are closed.