Thoughts/musings from the leading edge of media, entertainment & technology

Wertheimer.

Focused on the future of entertainment & media

Posts tagged with marketing

Brand Storytelling

Brand Storytelling Is About to Get Much More Effective

Content is the new digital currency. We see it in the ways publishers are reshaping their products, and in the way social networks...
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Storytelling is Timeless

Storytelling is Ubiquitous

Storytelling is ubiquitous. In the era of engagement marketing, the essence of what makes us marketers won’t change. No matter how...
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Content Marketing

The Key Elements of Killer Content Marketing

Content marketing is a way to produce what people want instead of producing what they shun. It also shows potential customers that...
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Google and Twitter Partnership

5 things brands should know about the Google-Twitter partnership

Wondering how the Google and Twitter partnership will affect your marketing? Digiday provides five pros and cons that brands should...
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BrandU Events

Brand U Events – Inspiring the Next Generation of Media Talent

If you know of up-and-coming media stars at F500 companies, let us know! I’ve been working with Bonin Bough on bringing his new...
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Brands Matter in Moment

How Brands Can Really Matter in the Moment

Living and engaging in the moment is magical for a brand, but it’s hard to do. Even though it is real-time, the key is to still...
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When Traditional Meets Digital Marketing

When Traditional Marketing Meets Digital Marketing

Traditional and Digital Marketing: When Worlds Collide. A changing landscape means leveraging the best of the old and the new. The...
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