10 Ways Marketers Can Compete for Micro-Moments
Google recently introduced micro-moments, which is the sudden impulsive Google search that begins with “I want” and ends...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts with category Advertising/Marketing
A New Plea for Privacy Rights from Apple’s CEO
Apple CEO Tim Cook recently spoke out against companies using personal data to target ads to its users. It’s becoming...
Stung by Millennial Misses, Brands Retool for Gen Z
Just when marketers thought they were catching up to the millennials, the “centennials” or Generation Z has arrived. If...
Facebook Marketing in 2015
Facebook marketing is more important than ever. Building a loyal following on Facebook is harder than ever. PostPlanner shares five...
SEO Still Matters
Why worry about SEO in this day and age? Because after all these years, Google still has a huge impact on your audience: – 93%...
The What, Why and How of Native Advertising
We all know that content creation is king. We spend a lot of time brainstorming, researching, and creating unique and well-written...
Brand Storytelling Is About to Get Much More Effective
Content is the new digital currency. We see it in the ways publishers are reshaping their products, and in the way social networks...
The Key Elements of Killer Content Marketing
Content marketing is a way to produce what people want instead of producing what they shun. It also shows potential customers that...
7 Must-Read Articles to Supercharge Your Mobile Marketing Campaigns
Looking to super-charge your mobile marketing campaigns? According to a recent report, 84% of companies are lacking a formal mobile...
Don’t Give Up On Facebook Advertising Before Trying These 4 Things
Learn what it takes to run a successful Facebook advertising campaign. Here are four tricks to increase ROI: Calculate your online...