Time Inc. Now Selling Print Ads Programmatically
Time Inc. is now letting marketers buy print ads with the same automated technology used to buy digital ads. Programmatic ad-buying is...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts with category Advertising/Marketing
The Low-fat Diet Myth
The Food Pyramid we were all taught growing up was a joke. Never based on real science. What we know now from real science is that low...
Brand U Events – Inspiring the Next Generation of Media Talent
If you know of up-and-coming media stars at F500 companies, let us know! I’ve been working with Bonin Bough on bringing his new...
How Brands Can Really Matter in the Moment
Living and engaging in the moment is magical for a brand, but it’s hard to do. Even though it is real-time, the key is to still...
6 Habits of Successful Social Media Marketers
In order to improve your social media content, you need to find ways to improve your productivity and energize your marketing. Social...
3 Resolutions for Brands – Think with Google
Connecting with the right people in the moments that matter is the what marketing is all about. In 2015, more brands are embracing...
The 10 best Super Bowl XLIX commercials, according to Ad Meter
The 2015 Ad Meter is in the books! Nearly 7,000 Super Bowl commercial enthusiasts rated this year’s ads on a 1-10 scale. Here...
When Traditional Marketing Meets Digital Marketing
Traditional and Digital Marketing: When Worlds Collide. A changing landscape means leveraging the best of the old and the new. The...