Thoughts/musings from the leading edge of media, entertainment & technology

Wertheimer.

Focused on the future of entertainment & media

Virtual Reality Isn’t (Just) Playing Games

By David Wertheimer • Aug 18, 2015

How High Def Is Changing Your Brain

By David Wertheimer • Aug 17, 2015

Facebook Is About to Test Its Enormous Solar-Powered...

By David Wertheimer • Aug 17, 2015

3 Native Advertising Myths

By David Wertheimer • Aug 14, 2015
Storytelling

10 Fast Ways to Become a Better Writer

Despite how useful facts and lists are, stories are what resonate. We’re pulled into the grip of a helicopter crash, and most of...
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Google Mobile Payments

To Fend Off Apple, Google Might Let You Pay With Your Voice

For a while, it seemed like mobile payments were a geek’s dream wrapped in a whole lot of hype. But with last year’s...
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Snapchat Local Stories

Snapchat Local Stories

Snapchat’s newest feature could turn Our Stories into hip, visual back channels by locals for locals only. Snapchat has expanded...
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Pinterest Buy Button

Pinterest Will Introduce a ‘Buy’ Button This Year

Pinterest — not just for pinning anymore. Buy, buy, buy. This is a very big deal! Read full article on Re/code.
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The Role of Digital in TV Research, Fanship and Viewing

The Role of Digital in TV Research, Fanship and Viewing

As President of Digital at Fox, I know that digital platforms are changing the way people experience television and there are more...
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The Low-fat Diet Myth

The Low-fat Diet Myth

The Food Pyramid we were all taught growing up was a joke. Never based on real science. What we know now from real science is that low...
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Robotic Worker

The Rise of the Robotic Co-Worker

While people may be wary of a robotic workforce, “software” colleagues could make companies stronger. “This happier...
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Communication in 2015

Text, Voice, Video or In-Person?

Communication is evolving quickly, offering more options than ever before. So what is the best way of communicating in 2015, text,...
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BrandU Events

Brand U Events – Inspiring the Next Generation of Media Talent

If you know of up-and-coming media stars at F500 companies, let us know! I’ve been working with Bonin Bough on bringing his new...
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The Reimagination of Daily Life in 2015

The Reimagination of Daily Life in 2015

Technology pervades every aspect of business, and it’s changing faster than ever. In 2015, the onslaught of connected devices...
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