Making Stories in a Digital World
At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts with category Storytelling
Presentation Checklist by Guy Kawasaki
Presentations and storytelling are key. Here are some quick, great lessons from speaker and author Guy Kawasaki on how to create a...
The Six Kinds of Stories
The six kinds of stories that encompass all communication: “Who am I” stories “Why I’m here” stories...
Brand Storytelling Is About to Get Much More Effective
Content is the new digital currency. We see it in the ways publishers are reshaping their products, and in the way social networks...
Storytelling is Ubiquitous
Storytelling is ubiquitous. In the era of engagement marketing, the essence of what makes us marketers won’t change. No matter how...
There is a secret to writing smart content that go viral
There is a secret to writing smart, long-form articles and content that go absolutely viral. Here, Fast Company shares how to do that:...
Storytelling In The Digital Media Age
Brand managers must understand how consumers engage on an emotional level in order to accurately predict whether their advertising or...
The roadmap to contextual communications: sensors, apps & analytics
“Contextual Communication” is going to be a critical trend over the upcoming years. If you don’t already know,...
5 Brand Storytelling Considerations to Reach Audiences around the World
When it comes to building audiences and turning prospects into customers, brand storytelling works — if it’s done right. A...
What brand storytellers can learn from the Oscars
Global brands and their creative agencies often cite films and the storytellers behind them as inspiration. But they need to sit up...