Thoughts/musings from the leading edge of media, entertainment & technology

Wertheimer.

Focused on the future of entertainment & media

Virtual Reality Isn’t (Just) Playing Games

By David Wertheimer • Aug 18, 2015

How High Def Is Changing Your Brain

By David Wertheimer • Aug 17, 2015

Facebook Is About to Test Its Enormous Solar-Powered...

By David Wertheimer • Aug 17, 2015

3 Native Advertising Myths

By David Wertheimer • Aug 14, 2015
Snapchat Discover

Snapchat Discover: Why It Wins the Storytelling Game

Snapchat is reinventing the way we (young people) consume news and engage with content/brands. For example, Snapchat Discover...
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Pinterest isn't a Social Network

Pinterest Tries to Ditch the ‘Social Network’ Label

A social network is defined as “an online community of people with a common interest who use a website or other technologies to...
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Design

How To Practice Good Design

When a startup with a good design emerges, beautiful things tend to happen. For example, design was an integral part of Apple’s...
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People Online in 2015

3.2 Billion People will be Online by the End of 2015

A report from the ITU said that 3.2 billion people will be on the Internet by the end of 2015. “For every internet user in the...
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VR

We’re Seriously Underestimating the Virtual-Reality Market

Virtual reality and augmented reality are projected to be a $150 billion industry by 2020. VR and AR are going to revolutionize user...
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Explain Your Startup

Best Way to Explain Your Startup

The best way to explain your startup: tell a story. When it comes to storytelling, my preference is always for visual storytelling. In...
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Smart Devices

Smart Devices Beget Smarter Recommendations

As we rely more deeply on our personal devices, we’ll see the evolution of intelligent services that can anticipate our needs...
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Nike Workout

Nike Sensory-Enriched Workout

This treadmill brings a sensory-enriched experience to the mundane work out. With Nike’s Force of Nature, the runner’s...
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3D-Exoskeleton

3D-Printed Exoskeleton Hands Could Augment Human Bodies

With an interesting look into the #transhuman world, 3D printed exoskeleton hands could augment human bodies in the long run. Imagine...
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Virtual Reality Changing Storytelling

Virtual Reality Is Changing Storytelling

Virtual reality’s effect is going to be profound. The immersive and sensory experience is on track to being integrated into...
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