Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

Posts tagged with brands


Dear brands, Honesty is the future of advertising

Advertisements are very saturated today and they will continue to grow as “advertisers around the globe are expected to spend...
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Gen Z

Stung by Millennial Misses, Brands Retool for Gen Z

Just when marketers thought they were catching up to the millennials, the “centennials” or Generation Z has arrived. If...
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Engage Audiences with Storytelling

To Engage Audiences with Storytelling, Don’t Think Like a Pop Star

While popular songs catch on because they’re repetitive, this doesn’t work for advertising any more. AdAge provides five...
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Digital Maturity

Digital maturity: Most brands have a lot of growing up to do

There’s a huge gap today between consumers’ multi-screen behavior and brands. According to a study of 1,000 global...
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Making Stories in a Digital World

At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather...
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Brand Storytelling

What brand storytellers can learn from the Oscars

Global brands and their creative agencies often cite films and the storytellers behind them as inspiration. But they need to sit up...
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Resolutions for Brands

3 Resolutions for Brands – Think with Google

Connecting with the right people in the moments that matter is the what marketing is all about. In 2015, more brands are embracing...
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LinkedIn Publishing Tool

LinkedIn Expands Blogging Tool, Wants More People Writing Long-Form

Curious to see how many people take advantage of LinkedIn’s publishing tool. It’s a great way for users to enhance their...
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Instagram Brand Videos

The Top Branded Instagram Videos of 2014

No surprise, but the companies that take social, and Instagram in particular, seriously, do well in the rankings. Made-for-the-medium...
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Social Media Fans

Social Media Fans Might Not Be Your Best Customers

At FOX, we have many of the largest social communities in the world. We have individual fan pages with more than 75M likes, and we...
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